The company's owners are food technologist Arturo Geifman and food engineer Guy Toby and senior management team Culinary Sr. Chef Gilad Dolev and food technologist Gilad Rahamim, with over 25 years of professional experience, leading companies in the food industry in Israel, specializing in development and quality assurance.
In June 2022, the company won the tender for the establishment and professional management of the Israeli National Food Institute, in cooperation with the Avnon Group. The institute will be established at the North of Israel in cooperation with Tel Hai College, Migal Research institute and support from the Ministry of Commerce.